Use A/B Testing to Find Success

Dramatic improvements in performance can be achieved with testing, sometimes with minor changes.

You can test new website designs, layouts, and content – without permanently changing your website.
Our service is all inclusive; setup, planning, implementation, and reporting of results.
By using A/B tests, multivariate tests, and / or redirect tests you can discover what is most successful for you and your website.

What is A/B Testing?

An A/B test takes two versions of your website, directs half the people to one version and the other half to the other version
A multivariate test examines multiple changes on the same page but requires more traffic to get the results
A redirect test compares two separate pages against each other

With A/B Testing You Can Answer Important Questions:

Does a different page layout help with conversions?
Is a red button more successful than a green one?
Does a short page having little content work better than a long page?
Does using testimonials work better than none?
Does a webpage having lots of images work better than on having lots of text?

Fact: the most successful websites are driven by the data; they test things to determine what works best, and what does not.

Here’s a pro tip: Google the term “best designed website” or “best converting website” and make a list of ideas to test with. Then try out them out on your website using A/B testing.

How Long Does A/B Testing Take?

The single biggest factor to determine a test winner is the amount of web traffic a test gets. A test getting 1,000 visitors a day will produce results much faster than a test getting 100.

What Sort of Things Can Be Tested?

The calls-to-action; the buttons, the colors, the locations
The Offer; offer something free, promote urgency ‘12 hours left’
Page Content; more content vs. less, text vs. images, different headlines, paragraphs vs. bullets
Media; videos, images
Lead or Sales Funnels; removing distracting content, number of pages, number of webform fields

What Does A/B Testing Look Like?

First come up with an idea you think might help your website improve (for instance; green buttons vs. red buttons)
Set the test up on the website so that half the visitors see the “A” version, and the other half see the “B” version
Wait until the webpage receives enough traffic to declare a winner – usually a week or two but for low traffic pages can take longer. Using clear testing criteria, backed by your Google Analytics traffic data, a winner can be confidently decided upon
Once the winner is declared, we implement the change throughout the website
Then rinse and repeat! Initial testing can usually produce dramatic results, as high as 50% improvement. But over time gets harder and harder and the goal is to achieve incremental improvements.

How Much Does A/B Testing Cost?

The cost of A/B testing is much smaller than people think, especially when you consider what it accomplishes. And once setup, future testing costs drop dramatically.